Freelance Commission for After Noon Cakes

For a while now I have been working on a project for a company called After Noon who make and deliver delicious cakes and baked goods. Chris and Meg asked me to design a logo, labels for boxes and business cards in an illustrative style that would fit with their homely, creative ethos and really communicate the feeling and message they wanted to convey. That kind of warm, sunny, dewey, golden light feeling of childhood memories and comforting food.

And so with that in mind, a colour palette, sketches and lots of Adobe Illustrator I came up with the results below and with a few tweeks they became just what Chris and Meg were looking for, PHEW! This being creative on demand malarky is really rather hard. However I must say how proud I am of the work and happy I am that they feel like a bit of me and a bit of After Noon combined, I guess that's why they asked me! *warm glowy proud feeling*

We did three colourways. A light blue with yellow text, a duck egg green with teal text and a mustard with dusky blue text. I've only posted one as I don't want to go mad with pictures, so I picked my personal favourite, the mustard colourway.

Business Card Front (top) and Back (bottom)

Circular Label Design

Logo Design

Chris and Meg chose a doily style design which they wanted to update so it didn't feel a bit "overly traditional" and maybe smacked too much of old ladies but still held onto that feeling of homeliness and comfort. We decided on colours which moved away from that more "lace doily, old lady" feeling to keep the design contemporary but remain illustrative and obviously hand drawn.

You can find out about After Noon on their facebook page and they will soon be opening their website. There are lots of photos of their scrumptious treats on the facebook page and Meg regularly posts what she's baking that day, making a particular effort on "Pudding Fridays", my poor thunder thighs can't take it! I've got to stop talking about cake!